The audience for “something to believe in” is infinite

Dear Fundraising Friend:

I feel we’re here to find meaning. We’re here to help other people do the same. Anything else is doesn’t matter.

We humans want to believe in good causes. And we want people and organisations in our lives that make it easier to do so. It’s human nature.

Features and benefits don’t excite us. Belief does.

Think less about what your organisation does. And think more about human potential.

What statement about humanity does your organisation make?

I feel the bigger your statement, the bigger your idea, the bigger you will be.

It’s not enough for people to believe your cause does what it says. People want to believe in you and what you do. Or else they’ll go elsewhere, if you don’t.

No vision, no supporters.

Excelsior!