Dear Fundraising Friend:
I was reminded the other day of when WordPerfect (Remember that?) had almost a monopoly on word processing when DOS (Remember this?).
Then Windows came along. And the guys over at WordPerfect felt they didn’t need to switch to this new platform. Why should they, after all they’re #1!
One year later, they were ghost.
When the music platform shifted from record stores to iTunes, Apple became the new leader and many record labels disappeared.
Anyone remember Atari? Nuff said.
When the platform changes, the leader changes. Over and over this rule applies. It always does.
Think it only applies to software? Think again.
TV switched from radio waves to cable. Books from real bookstores to virtual ones (“Anyone heard of Kindle or iPad?”). Next on the list are cars from gas to solar or hydrogen or electricity.
Now the platform for building donor loyalty is changing. Just today: mazi (“It means come together in Greek.” ) was submitted in iTunes.
Here’s the thing. It’s called “the fundraiser in your pocket.” What’s great about it is that nonprofits and the public can work together to make the world a better place.
Does your organisation have a service? List it on mazi. Or a program that needs people or funding? List it on mazi. Special event about to happen? List it on mazi.
Now here’s the best part: Seeking donations? Ask for one using mazi.
That’s right. People can now use their mobile phone to donate. And they’ll even get a receipt once they’ve done it.
Me and a small team of volunteers came up with the idea. We felt there must be thousands (perhaps millions) of people who don’t know how to help in meaningful ways. So we created mazi to help them along the way.
And giving the app away for free.
What better way to connect people with issues and nonprofit organisation relevant to them, so lasting relationships and meaningful action is fostered.
Once again, the platform changes. Insiders will become outsiders and new opportunities present themselves.